On Tuesday I will travel to Berlin as I visit the ITB Berlin, the biggest tourism fair world wide. I am looking forward to this, as I meet a lot of interesting people and hope to get some boost for my business. I will try to give you some insights about the ITB. To start with I will give you some facts and figures, so you know a little bit about the backgrounds of the ITB.
- ITB stands for Internationale Tourismus Börse – international tourism exchange. It was founded in 1966 and is held annually in Berlin.
- 2012 ITB starts on March 7th and ends on March 11th. The last two days are open to the public, the first three days are for tourism professionals.
- The fair is spread over an area of 160.000 square meters, with over 11.000 exhibitors that have stands at this years ITB – they represent business from over 180 countries of the world.
- 2011 there were 169.295 visitors and 110.791 trade visitors.
To visit a fair of this extend needs a lot of preparation – I have a lot of meetings on Thursday. Wednesday I will try to visit some of the most interesting stands (in my oppinion) and Friday is my back-up day. I guess I will not attend on Saturday, as I would love to visit some places in Berlin …
Tomorrow I have another guest entry scheduled – the rest of the week will be concentrating on the ITB and Berlin …
If anyone reading here is also attending ITB, please drop me a message, if your available for a cup of coffee. It´s on me …
Heartland Europe 