Tourismusforum Alpenregionen – a look back

On Monday I attended the Tourismusforum Alpenregionen in Zell am See. This event is an annual conference where tourism professionals of the Alps meet up. It is in german, therefore its mainly Austrians and Swiss – this year with a lot of Swiss people. The most are Destination Managers or CEOs of Ski resorts. I attended as I was interested into the afternoon session – which was titled “Grow – From the West to the East to the Far East – the markets of the future”. The morning session did not really fit my interests and I was rather disappointed, but I had some nice talks during lunch breaks and “Networking” is one of the main reasons to attend this kind of event.

The afternoon session was much better and I could learn a lot. There were presentations by a guy from the Austrian Tourist board, Renate Ecker from Zell am See/Kaprun tourism, Stefan Otz from Interlaken tourism, Ankita Makwana, an indian movie director, who lives in Mumbai and Zurich and finally from Waseem Hussain, a swiss/indian business man, who supports Swiss companies who do business in India and vice versa.

It was very interesting to hear about the specific needs people from different countries have and to get examples from people who have guests from this regions for some years already. I thought it was very inspiring and am happy that I attended. I especially liked the very international approach of Interlaken, who have guests from all over the world, which is very unusual for the alpine tourism destinations. I will definitely visit Interlaken in the next couple of months to see, how the international mixture of guests in a swiss town looks and feels.

Anyone ever been to Interlaken? Did you enjoy it? What are the things to be done there?

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